Re-launch through Instructional art

Influenced by kitsch, avant-garde and surrealism, this print project took a dig at consumerism. Concealed in the illustrative-instruction style, is a missive to the viewer on the inner workings of a brand. The style of narration wittily delves into sub-themes of ‘war/propaganda’, the homogeneity created by cultural processes, product documentation of ‘domestic appliances’, and ‘silly Victorian inventions’. The drawn material was the basis for the animated video promo, the theme for the autopilot website circa 2006.

2006

Illustration, Graphic Design, Animation

The all new autopilot website's intro animation was largely inspired by the music Kashyap was listening to during his research study in the UK. It was also stimulated by kitsch, the avant-garde and surrealism to take a dig at consumerism. The illustrative instruction style covers sub-themes of war/propaganda, cultural (instructions), domestic appliances and silly Victorian inventions. Before the beat-synced animation, the video takes you through some of the best press reviews autopilot gigs received; from 2004 to 2005.