Content writing: Tara Rachel Thomas
Photo documentation: PV Swaran, Hari Prasath
From spices to orchards, ports to potters - Sindh is a land with a deep-rooted history. As the menu’s writing took a lyrical bend, visually, we were drawn to the topography and the historic Spice Route. Digging through dusty books and old maps we explored poetry, found mountainous stories and even chanced upon surreal expeditions taken during the Mughal Era. Likewise, the production too took a multi-layered approach exploring various print processes and traditional binding techniques. Dashes of nostalgia linger across the brand visuals, complementing the unique flavour of the North West Frontier cuisine.