Astroyogi

The combination of two essential elements in our daily life; the Sun and the Moon lead the visual identity for Astroyogi. Setting the optical illusion, the negative space in the half circle represents the moon and the line which forms it: the Sun. While the full circle represents other planets and planetary motion, the simplicity of the form depicts a microcosm of astrologers. Through the visual language, Astroyogi wants its audience to look beyond religion, gender, and see astrology as a science. The faceless mascot, is non-denominational where gender is left open for interpretation and is not defined.

2017

Branding, Graphic Design

Identity design, Website, Social media