By utilising classic Channapatna toys as the scale models, these Tata Ace delivery-van prototypes reflect an endless community through patterning of the logo-form and repetition in video. Customised with wooden buttons and other organic accents, the brand’s playfulness is exemplified through the van’s rickety motion – perhaps mimicking the local roads of Bangalore/Coimbatore or referencing the soft waves of the sea. In chorus, the stop motion montage shows off the brand’s South Indian roots while parts of the design showcase the eco-rich plethora of sand and sea.
Stop Motion Photography: PV Swaran
Video editing: Hari Prasath