Tesco

Scripted by Roy Sinai, this animated film aimed to address two challenges. First, to convey the idea that more women in higher positions of power in the corporate setting was advantageous to the business, and second, to let the women in their organisation know that Tesco was an environment that is conducive for a woman’s career growth. Tesco’s management believes that women do not get the recognition that they deserve and this was a step in the direction of solving that problem.