Economic Times: The Power of Ideas Campaign

This film was an online viral promotion created to widen the reach of The Economic Times’ (Ideas) campaign for entrepreneurs. The Advertising agency Mudra communications appointed our team to recreate their vision in video format. The quirky and humorous copy was put in motion by animations created by Kashyap Murali. Kashyap is also said to have conceptualised and scripted the film on the fly during his efforts. To support the animations, Divya Pathasarathi provided illustrations while drummer/musician Kishan Balaji provided sound and music for the viral.