Photo documentation: Alpa Machado
Krukid
Shalini Narrain is a whirlwind of a character and Krukid, her fashion label, needed to be equally eccentric. As we began with wild, droopy illustrations and freeform bubble text, the artwork gradually morphed into a clear, composed structure. The boxed design contains what is perhaps the method to her madness - going from straight to topsy-turvy or topsy-turvy to straight. To attach a personal stamp from the artist, a star was introduced in between the letters ‘u’ and ‘i. The star can be viewed straight whilst turning the logotype on its head.
2015
Branding, Graphic Design
Identity design, Stationery
More projects —
Tesco
Motion Graphics, Graphic Design
Gulu Naami and The Power of the Triad by Janaki Murali
Illustration, Graphic Design
Economic Times: The Power of Ideas Campaign
Motion Graphics, Advertising
The Local
Graphic Design
Give Freely (Barefoot)
Branding, Graphic Design, UI/UX
Shiatsu
Branding, Graphic Design
The Colour of Dawn by Janaki Murali
Graphic Design
Mica in Someplace Else by Janaki Murali
Illustration, Graphic Design
Merry Go Learn
Branding, Illustration, Graphic Design
Pritham Kumar
Graphic Design